Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things.
— Miyamoto Musashi (Japanese Swordsman)

Whether you're an aspiring entrepreneur or seasoned changemaker, we're here to help build your strategy for social change.

If you're a start-up struggling to align your operations with your mission, or a philanthropist searching for the best place to put your funds, Artha will  help you identify exactly what you want to contribute - and how. If you're an established organization with a defined solution, but facing difficulty in achieving your desired impact,  we'll  help you figure out what is going wrong. 

Through a combination of thoughtful collaborative exercises, on-the-ground exploration, background research, and systems analysis we'll turn your passion, drive, and resources  into a concrete strategy for impact. 

Advocacy: turning ‘what is’ into ‘what should be’

As a social impact organization you're winning hearts and minds, securing allies, and making meaning.  This isn't just "brand strategy", it's advocacy - and we'll devise a plan do just that. 

Have a strategy but need help implementing it? From wordsmithing your copy, to stepping in as your charismatic representative at an important event, we'll support you however we can. But, if we can't, we'll connect you to the right people to get the job done.

We spend a lot of time designing the bridge, but not enough time thinking about the people crossing it.
— Dr. Prabhjot Singh (Director of Systems Design @ The Earth Institute)

Artha helps organizations create more effective social products and services through human-centered and behavioral design.  This means helping you put the people you serve at the center of problem solving efforts to create products, services and programs that work. It includes taking into account existing evidence on human behavior, as well as studying what others have already tried - so that you design a solution that is effective more efficiently. We ask the right questions; garner insights from relevant pre-existing evidence and  ground level needs assessments; and facilitate the ideation, creation and testing of potential solutions. In short, we're social impact strategists who believe in the power of design to do good. 

Most of the world will make decisions by either guessing or their gut. They will be either lucky or wrong.
— Suhail Doshi (CEO @ Mixpanel)

You don't need to be the majority.

We'll help you design studies and systems to measure impact and make data-driven decisions. The world is unpredictable, but you can set yourself up to adapt effectively and efficiently by systematically collecting evidence-based insights.

That is the paradox of the epidemic:
that in order to create one contagious movement,
you often have to create many small movements first.
— Malcom Gladwell (The Tipping Point)

Any organization's capacity to instigate social change starts with their biggest asset:  people. 

Unfortunately, this capacity is often limited because individuals can't effectively collaborate in pursuit of a shared mission. Specifically, they experience what management expert Patrick Lencioni terms the "Five Dysfunctions": inattention to results, avoidance of accountability, lack of commitment, fear of conflict and absence of trust. These dysfunctions arise because individuals do not feel included, cared for, respected or incentivized - all signs of a team with low emotional intelligence (EI). 

We'll help you identify critical dysfunctions and cultivate an emotional intelligent workplace - all so you can do the good work, better.