Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things.
— Miyamoto Musashi (Japanese Swordsman)

Whether you're an aspiring entrepreneur or seasoned changemaker, we're here to help build your strategy for social change.

If you're a start-up struggling to align your operations with your mission, Artha will  help you identify exactly what you want to contribute - and how. If you're an established organization with a defined solution, but facing difficulty in achieving your desired impact,  we'll  help you figure out what is going wrong. 

Through a combination of thoughtful collaborative exercises and independent analysis we'll turn passion, drive, and resources  into a concrete strategy for impact. 

We spend a lot of time designing the bridge, but not enough time thinking about the people crossing it.
— Dr. Prabhjot Singh (Director of Systems Design @ The Earth Institute)

Artha helps organizations create more effective social products and services through human-centered and behavioral design.  This means helping you put the people you serve at the center of problem solving efforts to create solutions that work. It includes taking into account existing evidence on human behavior, as well as studying what others have already tried. so that you design a solution that is effective more efficiently. We ask the right questions; garner insights from relevant pre-existing evidence and  ground level exploration; and facilitate the ideation, creation and testing of potential solutions. In short, we're social impact strategists who believe in the power of design to do good. 

Most of the world will make decisions by either guessing or their gut. They will be either lucky or wrong.
— Suhail Doshi (CEO @ Mixpanel)

You don't need to be the majority.

We'll help you design and execute research to promote data-driven decisionmaking. Artha conducts needs assessment to help you explore your target beneficiaries and customers, as well as impact evaluations so you can determine the effectiveness of your approach. The world is unpredictable, but you can set yourself up to adapt effectively and efficiently by systematically collecting evidence-based insights.

That is the paradox of the epidemic:
that in order to create one contagious movement,
you often have to create many small movements first.
— Malcom Gladwell (The Tipping Point)

Any organization's capacity to instigate social change starts with their biggest asset:  people. 

Unfortunately, the capacity of social impact organizations is often limited because individuals are not equipped to be their best and struggle to collaborate effectively. Specifically, this is reflected through what management expert Patrick Lencioni terms the "Five Dysfunctions": nattention to results, avoidance of accountability, lack of commitment, fear of conflict and absence of trust. These often arise when individuals do not feel included, cared for, respected or incentivized by their team or organization - all signs of an emotionally unintelligent workplace.  Due to the often altruistic or activist nature of missions in the social sector, the discrepancy between what organizations espouse and how they operate internally is especially disheartening to employees, beneficiaries, and partners.

Artha helps social sector organizations and teams avoid these pitfalls by building competencies in the four inter-related areas delineated in the Daniel Goleman model: self-awareness, self-management, social awareness and relationship management. From coaching to human resource management strategy, we’ll help you cultivate emotional intelligent teams and build an emotionally intelligent organizational culture - all so you can do the good work, better.